A Private Offer From Jesse | HeroDeals Michigan
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Christmas founding special: half off until Dec 31

Your business, get more jobs without buying leads.

Veterans and military families need someone they can trust. I send them straight to you, ready to buy. You do the work. You keep all the money.

Founding spots close Dec 31. Hero Month starts Jan 1. See it all in 2 minutes.

On the 20th anniversary of 9/11, I became the first person to walk nearly 500 miles across six states, between all three national 9/11 memorials, for over 3,000 Michigan veterans and first responders.9/11, 20 years later: the first person to walk nearly 500 miles between all three 9/11 memorials, for 3,000+ Michigan vets and first responders.

Stop paying for leads that never call back.

You pay for nothing

Sites like Thumbtack and Angi can charge $10 to $100+ a lead. Job or no job.

You fight for every job

Five other businesses call the same person. You lose on price.

You lose your profit

Some sites take up to 40% of what you earn.

With me, you pay one small price a year. That's it.

Lead prices as reported by Housecall Pro. Zillow Flex fee as reported by Mike DelPrete. In 2023, HomeAdvisor agreed to an FTC order and up to $7.2 million over what the FTC called misleading claims about its leads.

Jesse Johnson-Brower

Veterans ask me one question: "Who can I trust?"

I'm an Army vet. My unit was at the Pentagon on 9/11. I've served veterans ever since. Through LifeGR, our family foundation, my wife and I have helped over 3,000 of them.

And they keep asking me the same thing: "Jesse, who can I trust to do the job right?"

Soon, my answer will be you.

WZZM 13 NewsRemembering 9/11: a West Michigan soldier among the first to respond at the Pentagon FOX 17 NewsArmy vet and wife create foundation to help fellow veterans Grand Rapids Magazine"On the frontlines": a feature on our family foundation's free counseling for veterans
Jesse Johnson-Brower with a 9/11 memorial behind him

Army veteran and 9/11 Pentagon responder. Entrepreneur, veteran advocate and leader.

Ask Michigan business people what it's like to work with me.

"Jesse's someone who knows how to build trust quickly and make things happen."
HWHolly WrightBusiness Owner, F45 Training Grand Rapids
"Jesse brings to the table an unmatchable ability to connect with people and drive projects and business to success."
MMMatthew MillardEastern Region Sales Manager, ETS Solutions
"His ideas and instincts are always dynamic, and he is great with people."
PDPatrick D. DuffDuff Law PLLC
"What Jesse does, he does at race car speed and efficiency!"
MHMichael HerremaEntrepreneur

From public recommendations on Jesse's LinkedIn profile, 2025.

460,783 veterans live in Michigan.

1 in 4are projected to be on HeroDeals by the end of Hero Month in January. That's about 115,000 people.

On Jan 1, I send HeroDeals to my list of 250,000 veterans and military families. Most of them live right here in Michigan. Veteran groups across the state will help spread the word. Get in now and your business is on it.

460,783 veterans20,356 Guard and Reserve4,715 active duty

Veterans: U.S. Census Bureau QuickFacts, 2020 to 2024. Guard, Reserve and active duty living in Michigan: Military OneSource, Dec 31, 2025. 1 in 4 is a HeroDeals projection, not a promise.

I find the customer. You get paid.

  1. A veteran texts me for help."Need a new roof. Know anybody?"
  2. I make sure they're ready to buy.You don't waste time on tire kickers.
  3. I pick you.You don't chase. You don't bid against five others.
  4. I text you both.They already trust you before you say hello.
  5. You do the job and get paid.Every dollar is yours.

This could be your phone next week.

No cold calls. No chasing. The customer already trusts you and is ready to talk.

Jesse, Sarah, Your BusinessGroup text · Example
JesseMike, meet Sarah, an Army vet near you. She needs a new roof before winter. She wants an honest price and no surprises, and she's ready to go. Sarah, Mike is the one I trust. You two take it from here.
Your BusinessThanks Jesse! Sarah, super nice to meet you over text. Any friend of Jesse's is a friend of mine. Let's get a visit scheduled so I can get moving on your roof before winter.
SarahSounds great. Thursday works for me!

Every happy customer helps you win the next one.

Veterans vouch for you on your page. New customers read it and pick you.

Example profile

Your Business

Your category in your area

Trusted PartnerResponds Fast

24 heroes vouch for this business

"Fixed my roof and didn't nickel-and-dime me."Mike R., Army
"Honest, fast, and respectful of veterans."Sarah K., Navy
Text Jesse for an intro

You might be thinking...

"I've been burned by lead sites."

So have I. That's why there are no lead fees and no cut. One small price for the whole year.

"I don't have time for one more thing."

There's nothing to learn. I text you a customer. You answer.

"Veterans are too small a market."

There are 460,783 in Michigan alone. On Jan 1, I send HeroDeals to my list of 250,000.

"Why would they pick me?"

Because I sent them. They trust you before you say hello.

Only 3 per category. That's it.

YouStatewide: 3 in all of Michigan

Mortgage loan officers, home and auto insurance, life insurance, Medicare insurance, VA disability attorneys, financial advisors

YouRegional: 3 in each of Michigan's 22 regions

Roofers, plumbers, HVAC, real estate agents, auto repair, dentists and more

Your spot: your category, your area

1. FeaturedOpen
2. ReferralYour business hereCould be yours
3. ReferralOpen

Take one and the customers come to you, not your competition.

Here's everything you get.

  • Ready-to-buy veterans sent to your phone
  • Only 2 Referral Partners in your category and area
  • Your HeroDeals page with veteran reviews
  • Trusted Partner and Responds Fast badges
  • Your Hero Month deal, pushed to my list of 250,000 all January
  • 100% of every job. No cut. No lead fees.
  • The founding price, for as long as you stay active
Best value

Referral Partner ★ Best value

$197$97 a year

That's under $9 a month. Some lead sites charge $100 for one shared lead.

Our Christmas gift to founding partners. Half off, for as long as you stay active. Ends Dec 31.

Want to be shown first? Featured is $497. Only 1 per area.

Just want to be listed? Basic is $29. No referrals.

One job pays for the whole year.

Type in what one customer is worth to you. See how fast you make your money back.

$
Pays for your whole year51 times

Based on the sale amount, before your costs. HeroDeals can't promise a number of referrals or sales.

A deal with a deadline makes people buy.

Black Friday 2025$11.8Bspent online, up 9.1%
Cyber Monday 2025$14.25Bthe biggest online shopping day ever
Nov and Dec 2025$1 trillion+in holiday sales, a first, up 4.1%
All of January 2027Hero Month31 days of savings on the big stuff

Those days are for TVs and toys. Nobody built one for new cars, roofs, decks and home improvements. Hero Month does, and you can be in it.

Black Friday and Cyber Monday: Adobe Digital Economy Index, U.S. online sales, Dec 2025. Holiday sales: National Retail Federation and CNBC Retail Monitor, Nov 1 to Dec 31, 2025.

All of January 2027

January is Hero Month.

Christmas is for the little stuff. For all 31 days of January, heroes save on the big stuff, and I'll be sending them to you.

  1. Now to Dec 31Soft launch: founding partners get inWe're signing up partners and getting ready. Lock in half off, our Christmas gift to you.
  2. Friday, Jan 1Hero Month launchesI send HeroDeals to my list of 250,000 veterans and military families. Veteran groups across Michigan help spread the word.
  3. Jan 1 to Jan 31Hero Month: save on the big stuffNew carsRoofsDecksHome improvementsHomesInsuranceGive heroes one extra discount. They can book in January, even if the work starts in spring.

Want the jobs? With your permission, I'll start sending them.

Our Christmas gift: half off until Dec 31. The spots in your category go to the first businesses I approve.

Questions, or want the Featured spot? Text me first.

Keep every dollarNo cut. Ever.
Hero MonthYour deal pushed all January.
Nothing to learnJobs come by text.
Start at $29Move up when you're ready.

Jesse Johnson-BrowerFounder, HeroDeals · 330-500-0911

P.S. This Christmas, lock in half off. On Jan 1, Referral Partner goes from $97 to $197 a year.When I send this to 250,000 veterans, make sure your name is on it.

HeroDeals does not guarantee introductions, customers, sales or profit. All partner fees are non-refundable. See the Terms. Operated by Johnson-Brower Financial Group LLC, veteran-owned. LifeGR is a DBA of the Johnson-Brower Foundation, our family foundation.

Last step: make the 9 promises.

Check all 9. Then see if your area is open.

Your plan