Veterans and military families need someone they can trust. When they text me, I send them straight to you, ready to buy. You do the work. You keep all the money.
Launching in Michigan. Hero Month starts Jan 1.
I'm an Army vet. My unit was at the Pentagon on 9/11. I've served veterans ever since. Through LifeGR, our family foundation, my wife and I have helped over 3,000 of them.
And they keep asking me the same thing: "Jesse, who can I trust to do the job right?"
Soon, my answer will be your business.
"Jesse's someone who knows how to build trust quickly and make things happen."
"Jesse brings to the table an unmatchable ability to connect with people and drive projects and business to success."
"His ideas and instincts are always dynamic, and he is great with people."
On Jan 1, I send HeroDeals to my list of 250,000 veterans and military families. Most of them live right here in Michigan, and veteran groups across the state will help spread the word.
Our goal: 1 in 4Michigan veterans on HeroDeals by the end of Hero Month. That's about 115,000 people looking for businesses they can trust.
Veterans: U.S. Census Bureau QuickFacts, 2020 to 2024. Guard, Reserve and active duty living in Michigan: Military OneSource, Dec 31, 2025. 1 in 4 is a HeroDeals goal, not a promise.
Veterans don't want a giant list. They want one name they can trust. That name can be yours.
Example only. Every introduction depends on what the veteran needs and who fits.
A referral from someone they trust is not a lead. You already know the difference.
Christmas is for the little stuff. For all 31 days of January, heroes save on the big stuff, and I'll be sending them to you.
A deal with a deadline makes people buy. Those days are for TVs and toys. Nobody built one for the big purchases. Hero Month does.
Black Friday and Cyber Monday: Adobe Digital Economy Index, U.S. online sales, Dec 2025. Holiday sales: National Retail Federation and CNBC Retail Monitor, Nov 1 to Dec 31, 2025.
Big purchases are where people feel most exposed. They're afraid of getting ripped off or pushed. That's where a referral from someone they trust matters most.
One yearly price. No cut. Ever. Every plan covers one category in one area.
Get the most jobs
Get jobs sent to you
Get found
Founding prices end Dec 31. Keep your price for as long as you stay active.
Licensed pros who serve all of Michigan, like insurance agents and financial advisors: ask about statewide spots. Text Jesse
Ask yourself one question: if one referral turns into one job, did it pay for the year?
Basic is a listing only. Jesse sends personal referrals to Referral and Featured Partners. Featured does not buy the referral. Jesse always picks the best fit for the veteran. HeroDeals does not guarantee introductions, customers, sales or profit. Applying does not mean you're accepted. All fees are non-refundable.
Not every business gets in. That's what makes the referral worth something.
It takes about 5 minutes. The spots in each category go to the first businesses I approve.
No. No commission, no referral fee, no percentage. I make the introduction. You earn the customer and keep every dollar.
Half off, for businesses approved before Dec 31. Referral Partner is $97 a year instead of $197. Stay active and in good standing and you keep that price.
All of January, heroes get an extra discount from HeroDeals partners on the big stuff: new cars, roofs, decks, home improvements and more. I push partner deals to my list of 250,000 all month. Heroes can book in January even if the work starts in spring.
Basic lists your business so veterans can find and vouch for you. Referral Partner adds personal referrals from me and a full page. Featured Partner is the one top spot in your category and area, plus your video and Google reviews.
No. I always send the veteran to the best fit. Featured gets you seen first, but nobody can pay to be the only choice.
I can't promise a number. HeroDeals does not guarantee introductions, customers, sales or profit. When I introduce you, you still have to earn the business.
Michigan first. Michigan is split into 22 regions, with 3 spots per category in each one. See the regions map.
No. I don't sell the same lead to a long list of businesses. I pick from only 3 partners per category, per area, and introduce you by name.
